Cranium

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Cranium is a family orientated board game by Hasbro in which players have to mould, draw, act and mime their way to victory. Though they have had success from a number of spin off games, plus a stint at breaking into the video games market, their latest offering comes via a number of social media opportunities which make their game more social.

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Once you like the Cranium Facebook page you will be regularly updated with ‘Factoids’ on their stream based around some of their games, or simply interesting figures/icons from history. Examples include facts about Einstein, Mary Shelley and Route 66. This is an easy and simple way of keeping your target audience engaged with your product.
Quaker Oats

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Quaker Oats have long been a firm family favourite for breakfast but over the years the cereal market has become extremely saturated. Hence, the company have taken it upon themselves to be market frontiers by creating a new online campaign which is aimed at both the parent and child target audience.

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Youtube videos have been branded with the tagline ‘Go Humans, Go!’. It sees children at school being literally wound back to life using a big Quaker Oats key much like a giant wind up doll or toy. It is to highlight that the Quaker Oats product is the apparent key to keeping your children active at school. This is the first in a string of viral campaigns by the company in a bid to break into a younger demographic.

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However, the most successful social media action they have taken is on their Twitter page where they have re-branded the popular character Cap’n Crunch. @realcapncrunch now has over 3,000 followers. This may not seem like an awful lot but the idea is very clever. They are going to attempt to re-brand all of their major lines which will give their characters a voice to communicate with families about the products and give information as well as receiving instant feedback from customers on their offerings. They are also soon to release a new app which will work on iPhone as well as Android.
Ford

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Ford has long been one of the UK’s largest car companies so it would seem fitting that they have made such a great attempt at developing an online presence also. Their website now features a large collection of online articles, most of which were suggested by users of the site. You can simply suggest an idea along with a headline and relevant images, and then one of Ford’s many in-house content writers will get to work on it. This allows plenty of customer interaction with the site whilst the writers don’t waste any time mulling over potential article ideas. Plus, all the reviews of their own cars or upgrades feature customer reviews before manufacturer reviews – literally putting the user first. This makes the site more peer to peer friendly which in turn helps towards building trust and community.

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You can now also contribute articles yourself, with topics being outlines, like personalisation and safety. User generated content is then hosted on a separate page called ‘Your-Stories’, which features share buttons for Facebook and Twitter but most importantly you can embed galleries from Flickr and videos from your own YouTube channel, making networking really simple.
Schweppes

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Though Schweppes may have merely followed the basics for social media such as having a constant Twitter feed update and “like buttons everywhere, they have also came up with an ingenious marketing strategy which is original, simple and popular.

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Facebook is now used by over 250 million people, all of whom have to have the same page layout. But with Schweppes Facebook hack app, you can redesign your page and add backgrounds and titles, all to your own specification. The brilliance of this is you get to add a hint of yourself to an otherwise bland page and Schweppes gets to plaster your page with their logo and branding completely free. A simple yet effective social media strategy.
Canadian Tourist Board

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With plenty of new and exotic places to visit and tighter budgets than ever, countries and their respective tourist boards are finding it harder to get the holiday goers they desperately need. So the Canadian board thought of a cheap way of advertising to their target audience. Letting the public do it for them. On Facebook you can upload pictures, videos and share knowledge of the area, plus they have funded many regions of Canada to have their own iPhone applications, listing events and special dates to make sure visitors are familiar with what’s going on.

But the best and most innovative idea they have had is to create the ever-changing Canadian Twitter Mural in New York which acts as a constant feed of responses from the public about their trip to Canada. Though it is mainly a PR stunt, it shows that they are listening and obviously care about feedback from the Public. Plus, with over 100 videos on their YouTube channel, their online presence is growing swiftly. To watch the tourist board video, click here.
Cree

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Cree is an online store for environmentally friendly LED lighting, mainly in America. Recently, they have come up with the great idea of giving users the chance to upload pictures of bad lighting examples within their own workplace. This has been really popular with viewers voting for their favourite and worst images.

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Another social media idea that has been implemented is to upload plenty of articles onto their site. Some are simply interesting and relevant whereas others are fun and a little bit silly. Since the rise of BlendTec’s ‘Will it Blend’ Channel, companies like Cree are seeing how they can apply the same model to their brand. These articles are normally Cree proving just how good their lighting is, in unusual and clever situations. This is covered in share and like buttons, bringing all their content back to basic social networking sites.

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One more great idea Cree has had is if you purchase from the site then you can embed a Cree badge onto your own site which states, “Take the pledge. I joined the LED lighting revolution.” This is a great way to build a recognisable brand which users want to be part of and the company in question also builds their green credentials.
T-Mobile

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T-Mobile have a good reputation for coming up with adverts which capture the hearts and minds of many, such as the ‘Hey Jude’ advert some years ago. Many of their adverts include a whole host of people suddenly realising that they are part of a once in a lifetime moment, getting out their smartphones and sharing it with friends and family. The latest is their ‘Real Life Angry Birds’ advert which is basically exactly what you could imagine.

Taking the worlds most popular app and using it to your visual advantage is obviously a good thing but they have done loads of other stuff as well. For example, on Facebook they are running the ‘Dress Debate’ where users can vote or redesign a pink dress to be used in their next online campaign, the details which have been kept a bit hush-hush. To watch the Angry Birds Advert, click here.
Giantnerd

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With a name like Giantnerd, you would imagine a whole host of gizmo’s and gadgets being their main products. However, Giantnerd sells outdoor equipment for the likes of snowboarding, biking, hiking and trekking. Though the name is slightly wrong, their use of Social Media is utterly correct. They have set up their own Network on their website called the NerdHerd. This has a simple one click join where users can discuss their products with other Nerds. For doing this, you get a 5% discount too which rewards the customer’s interaction.

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They also have a huge customer feedback section with each product having its own area. Giantnerd have stated how important feedback is to them, with some equipment changing because of the responses they have received. All of their goods also have a ‘like’ button under it, just in case you wish to share with your Friends via Facebook.

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One of the best tools Giantnerd has to offered though is the ‘Wikinerdia’ – a basic Wiki for all things Giantnerd. This looks at history, products and simply anything you need to know about the company. This may not necessarily make Giantnerd any more revenue but it ensures that their customers are fully aware of who they are buying from, making them feel wanted and liked.
Old Spice

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‘The Man your Man could smell like’ was an amazing advert which was released in early 2010. It featured a god like man with an amazing voice, a horse, some pearls and some shower gel your grandad would use. After 35,000,000 views, this video is one of the most successful advertising campaigns on the Internet. But that is so last year, what has Old Spice Guy been doing recently?

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In 2011, Old Spice Guy was confronted by Fabio, the long haired Italian with the power to control wind. He challenged Old Old Spice Guy to an Internet duel which would see them accepting challenges from viewers on Twitter and later acting them out on YouTube. These videos went crazy and over the course of around 2 weeks, Old Spice uploaded over 50 videos as responses to these challenges and received a staggering 235,000,000 YouTube video hits in total. Old Spice are a perfect example of keeping things fresh and innovative in order to keep your audiences involved.

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As well as this, they have 1.5 million people on their Facebook group which regularly posts captions by their very own Old Spice Guy. To watch some of the brilliant videos, click here.
Johnson Baby

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Johnson’s is a huge corporation with a vast range of products which are aimed at many types of audience. Their Johnson’s baby range has always been very well marketed and focuses on the bond between mother and baby. None more so than now, with their latest Facebook campaign, whereby mothers are asked to upload images of themselves playing/hugging/feeding etc their babies. The images are then voted for by ‘Liking’ them with the main prize being that the winning image is placed on the company website for all to see. The mother and baby market is obviously huge so to tap into the community with something so simply as this is brilliant. What’s more is that it is not a difficult competition to manage and they don’t have to fork out lots of money on a grand prize at the end!
On their Twitter feed they also have a number of baby hints, best products to use with certain illnesses and just general caring tips. These are often written by Johnson’s themselves but there is the chance for followers to send in their own suggestions. Also, the site has loads of brilliant articles about all things “baby” including feeding tips, how to treat a rash and plenty more. Again, these articles can be sent in by mothers who are a part of the site. This is perfect, as it gives mothers a common place to interact and share stories with peers.